Sandy and Wes Flock in London in the South Western Railway Spot

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St Luke’s releases new ‘Spread Your Wings’ film

Sandy and Wes Flock in London in the South Western Railway Spot

South Western Railway (SWR) is launching a multimedia campaign, in new work from creative agency St Luke’s. The campaign reminds leisure travelers to spread their wings and take advantage of all that London and the South West has to offer: connecting friends and family with great value ticketing options and lowest prices guaranteed when booking direct with SWR.

The new ‘Sandy & Wes Flock to London’ TV advert hits screens on November 13 and is part of a wider media campaign across OOH, Social, Display and Radio. The campaign will run until the end of December 2022 with media planned and purchased by the7stars.

With Sandy the West Country seagull representing the best of the coast and Wes the lovable pigeon from Peckham, presenting the best of London; the new campaign continues the creative positioning “Spread your wings”.

In the 30-second ad, regular train travelers Sandy (execu-bird) and Wes (the young business-pigeon), resume their conversation as they meet on the London-bound SWR train, enthusiastically sharing the details of the activities and experiences they are planning. . This time, Sandy meets “gull friends” atop The Shard for a Sea-Breeze cocktail; while Wes will enjoy free activities ‘along the South Bank’ to photograph the art and sights of London. As usual, there are plenty of bird-inspired puns.

Calli Ward, Marketing Manager for South Western Railway, says: “Frequent SWR train passengers have told us they enjoy meeting friends and going to restaurants, theatres, cinemas and art galleries. Our new campaign highlights how easy it is to travel to London from the South West and our Avian Ambassadors demonstrate not only the unbeatable value of traveling with SWR, but also the vast choice of entertainment and culture available in London.

Richard Denney, ECD St. Luke’s adds, “Lovely Wes and Sandy continue to spread their wings and enjoy the benefits of SWR, but this time we get a glimpse of what they’re up to after hours and on schedule. , again they have a real hoot.

In its own recent research, South Western Railway found that 71% of respondents felt more positive about traveling with SWR after seeing the brand’s first TVC which featured avian ambassadors Sandy and Wes, in February of This year.

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Mark

Company Name: South West Railway

Marketing Director: Calli district

Marketing Manager : Ian Humphrey

Campaign Director: Stephanie Stockman

Agency / Creative

Company Name: St Luke

Executive Creative Director: Richard Deney

Creative: Darren Keff

Creative: Philippe Meyer

Creative: Lea Winson

Creative: Rhianna Travers

Producer: Jenny Busby

Producer: Anna-Marie Mennecier

Producer: Dee Antonioou

Strategy Director: Dan Hulse

Planner: Joanna Barnett

Entrepreneur: Leanne Silman

Account director : Vicci Goulder

Account Manager: Naomi Hollowday

Production

Company Name: Nexus studios

Director: Smith & Foulkes

Executive producer: Mike Bell

Producer: Belinda Isaacs

Production director: Edith Chappey

Designate: Milan Baulard

Designate: Helene Castelow

Designate: Andreea Tocilescu

Designate: Callum Strachan

Rigging: Niko Rossi

Rigging: Nayla Nasar

3D Animations: Ricardo David

3D Animations: Clement Fassler

3D Animations: James Drummond

Lighting: Carl Kenyon

Lighting: Mathilde Vinther

Post production / VFX

Company Name: Nexus studios

CG Supervisor: david hunt

Composition : Sacha Danjou

Composition : Saks Sander

Composition : Heather Costa

Edit Wizard: Andrea Zantiras

Company Name: nineteen twenty

PR

Company Name: Nexus studios

PR: Valentina Tarelli

PR: Nancy Edmondson

PR: Isobel Sage

PR: Steph Anjo

Music / Sound

Company Name: Factory

Sound engineer: Josh Campbell

Company Name: Native

Designate: Ben Gilbey

Designate: Vanisha Mistry

Media

Company Name: the7stars

Genres: Animation, Dialogue, Narration

Categories: Public transport, Travel

Saint Luke, Monday 14 November 2022 09:06:47 GMT

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